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(Excerpt)

INTRODUCING THE ENTERTAINMENT IDENTIFIER REGISTRY (EIDR)

OBJECTIVES

The Entertainment Identifier Registry provides the first comprehensive universal identifier system for all types of movie and television assets – ranging from top level titles that represent the original work or intellectual property to various embodiments of the work down to physical SKUs and digital distributions. EIDR provides the foundational namespace required to enable efficient supply chain interactions. It does not replace or compete with providers of value added services, such as extended metadata or rights tracking. Rather, it is designed to facilitate and support providers of these value-added services.