The Entertainment ID Registry (EIDR) is welcoming two new board members from Google and Amazon Studios.
Ilana Vachani has handled product partnerships for Google Search since 2019. Previously she worked as an advisor and business consultant for the retail SaaS customer experience platform Narvra Inc., and the preschool franchise Building Kidz Worldwide.
Vachani has also worked in business development for X, previously known as Twitter, leading strategic partnerships for video, media, ads measurement, and some consumer product initiatives.
An alumna of Cornell University, Vachani has also held positions as director of international partnerships and operations for Integral Ad Science, and manager of business development for PulsePoint.
Ellen Goodridge has been the head of worldwide media management and distribution for Amazon Studios since the beginning of 2022, leading teams that handle worldwide media management and distribution of Amazon Originals from Amazon Studios through to Prime Video and Freevee.
Previously she held numerous roles during a more than 17-year career with Sony Pictures Entertainment, most recently as SVP of distribution and content delivery, leading the premium digital content services group that customizes and delivers digital content worldwide from Sony’s catalog of movies and shows. Goodridge also held roles as SVP of digital platforms, products and services, VP and executive director of global digital operations and product development at the studio.
An alumna of Duke University, Goodridge began her career at AGENCY.com and Qwest Communications.
For the EIDR board, Vachani takes over for Bill Kotzman, while Goodridge takes over for Eric Iverson.